Program Objectives:
Marketing is the set of activities and processes aimed at creating value for customers, partners, and society at large. Marketing plays a key role in discovering customer needs and satisfying them. It is a driving force in creating successful public and private enterprises.
Students with Marketing Major will be able understand customer needs through extensive research, apply marketing theories to new ideas and domains of products and services and develop creative ways to communicate these concepts.
To pursue a career in Marketing, you need to have good analytical skills in order to understand market data, good communication skills, be creative and innovative and enjoy competition and success.
The curriculum is grounded in real world contemporary marketing to help students develop confidence and professional qualifications in developing communication campaigns, market research, building customer relationships, or developing and managing new products and services.
Required courses (15 credit hours, 5 courses):
| MAKT 301: Consumer Behavior | 3 credit hours |
| MAKT 302: Marketing Management | 3 credit hours |
| MAKT 303: International Marketing | 3 credit hours |
| MAKT 304: Strategic Marketing | 3 credit hours |
| MAKT 401: Marketing Research | 3 credit hours |
Elective courses (9 credit hours, 3 courses): Students with a Marketing Major may choose 3 courses from the below list:
| MAKT 402: Sales Management | 3 credit hours |
| MAKT 403: E-Marketing | 3 credit hours |
| MAKT 404: Services Marketing | 3 credit hours |
| MAKT 405: Promotion Management | 3 credit hours |
| MAKT 406: Business to Business Marketing | 3 credit hours |
Career Opportunities
Examples of future career opportunities include Brand Manager, Marketing Consultant, Marketing Manager, Sales Manager, Marketing Director and other general management and leadership positions.
Most of CBE alumni with Marketing major occupied managerial and senior positions like:
- Sales Operation Manager at Tasweeq/Qatar Gaz
- Product Manager at Ooredoo
- Customer Service Manager at Al Rayan Bank
- Senior digital Marketing officer at BPO+
- Social media/community manager at Leo Burnett
- Marketing director at Vodafone
- Marketing communication manager at Al Fardan Group
- Facilities manager at Hamad International Airport
- Marketing consultant at Azadea group
- Marketing and Sales Executive at QNB
- Vice president of Marketing and sales at Qatar airways
- Marketing specialist at Sheraton Doha Resorts & Convention Hotel
- After sales manager at Al Futaim Group